SHEEVA MOSHIRI

Writer, Creative Director and Designer 

T H E S T O R Y…

SHEEVA LONDON was established in 2013. Full of meaning and symbolism, Sheeva’s pieces reflect her strong and determined personality, her story, her passions and her dreams. Her style is edgy boho with a rock’n’roll twist. Sheeva pushes the boundaries by combining spirituality, romanticism and gothic imagery to create designs with her own unique quirky touch. 

Sheeva launched her first collection in May 2013. Women's and Men's edgy jewellery worn by Empress Farah Pahlavi, Eva Longoria, Snoop Dogg, Victoria Beckham to name a few. 

All pieces are made to order, please email info@sheeva.com for more information. 

‘All Sheeva jewellery is individually handmade and each piece is unique, even to that of another. Any markings or colour variants that arise from piece to piece are purely a characteristic of the hand-made process and hopefully any little imperfections are all part of the charm behind the Sheeva name and are the scars of quality craftsmanship that defines all the Sheeva hand-made couture pieces.’

Coming from a creative background, Sheeva studied French and Spanish at The University of Westminster, Fashion Promotion Media at The London College of Fashion and Graphic Design at Central St Martins. She worked in magazines and Fashion PR, dipped in and out of other fields but her heart was always in the arts. In 2010 she felt it was time to break free and allow her artistic side to come back to life. She completed her first novel in 2012 and then embarked on an inspiring journey... designing her own jewellery line. 

Sheeva Moshiri’s debut novel ‘The Cupid Index’ deals with a young Iranian woman’s desire to defy tradition and find her own love. The author’s heart has always been in creativity and sport. She played tennis competitively from the age of 9, representing the Junior and Adult teams of The Cumberland and The Queens Club (London) and the Monte Carlo Country Club. She previously worked in PR and real estate. She established her own highly successful jewellery brand in 2013. Moshiri holds degrees in French and Spanish as well as Fashion Promotion Media. A London native, she is currently residing in the South of France where she is working on her second novel. She also spends time in London and Marbella, drawing inspiration from her nomadic lifestyle and bringing it to life in her work.

Since publishing her first novel, she decided to focus more on fine jewellery, writing and further studies. She’s also studying Wellness Coach with NASM (National Academy of Sports Medicine), in the hope to be able to help others through her own experiences and valuable life lessons learnt along the way. In addition to being an amateur athlete and artist since childhood, a Mental Health and Chronic Pain Advocate, one of her missions in life is to spread awareness on Mental Health and Invisible Disabilities, journaling her own struggles via writing and social media platforms.